How we think about a trades ad account.
We're a new studio, so we'd rather show you how we'd manage your account than wave around results we can't yet back up. Here's exactly where small ad budgets leak, and what we fix first.
Straight talk: we're just starting out.
This studio is brand new — so we won't show you screenshots of accounts we can't prove or invent client numbers. What we can do is manage your budget carefully, keep everything on your own account so you see every dollar, and let a month of real numbers make the case. If that's not proof enough yet, that's fair — send an inquiry and we'll talk plainly.
The five things we check first on any account.
Are we tracking real leads?
If calls and form fills aren't tracked, you're flying blind. This is the first thing we fix — you can't improve what you don't measure.
What searches are we paying for?
Most wasted spend hides here: paying for "how to fix a tap yourself" when you want "emergency plumber near me". We block the junk.
Are we only showing in your area?
Ads leaking into areas you don't service burn budget on calls you can't take. We lock targeting to where you actually work.
Is the budget on the right campaigns?
Often 80% of the leads come from 20% of the spend. We move budget towards what's actually booking jobs.
Do the ads match the search?
Someone searching "blocked drain" should see an ad about blocked drains, not a generic "we do plumbing" line. Relevance lowers your cost per lead.
Where do the clicks land?
A great ad sending clicks to a slow, confusing page wastes the click. We check the landing page — and can fix it if needed.
Want us to look at your current ads?
Send us access (or just your goals if you're starting fresh) and we'll tell you plainly where the budget's leaking and what we'd fix first. No cost, no pitch.
Email us anytime · or reach us at hello@ppc.ph